Musala Soft & ISTA Conference 2018

19 Nov 2018

Musala Soft & ISTA Conference 2018 Musala Soft & ISTA Conference 2018

Musala Soft speakers presented the latest in the areas of Smart Devices, Internet of Things, and Soft Skills at this year`s edition of ISTA Conference 2018 (The Innovations in Software Technologies and Automation Conference). The professional forum, held for 8th year in a row, took place on November 15th-16th at Sofia Event Center.

In his presentation „Sales Skillz for IT people”, Iancho Dimitrov, VP Innovation, Strategic Clients and Business Development at Musala Soft shared his viewpoint in how important sales skills could be for achieving the professional and personal goals of every IT professional. He also also shared practical tips and principles from his experience that have proven successful.


Alexander Kostadinov, Senior Software Engineer at Musala Soft presented “Developer’s survival guide: bug fixing for smart devices”. He shared how to prevent smart device integration platform from bugs and make it scale the market needs without issues. He also shared his personal experience how he and his team managed to resolve a lot of issues related to connected device integration.

At Musala Soft stand Pepper was also presented. Pepper had fun and interesting conversations with all ISTA participants.

Musala Soft was among the organizers of the event along with several other leading companies from the software industry in Bulgaria – Experian, Infragistics, SAP and VMware Bulgaria. Every year, ISTA Conference gathers hundreds  of software developers, experts in test automation and engineers, IT managers and leaders, students in the area of information technologies and members of academic societies and is already an established professional platform for sharing of good practices and presentation of latest trends and innovations in software technologies and automation.

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